Managing Director and Executive Strategist
With 20 year’s experience in business and pre-insolvency, Cheryl has a wealth of understanding and expertise when dealing with business owners and Individuals who are facing financial crisis in their lives.
Her early career experience gained from working in London and the Middle East has given her the ability to deal clients from all walks of life facing a wide variety of issues. Her down to earth style and ability to understand the emotional turmoil faced by clients comes from a brush with insolvency via a family business 17 years ago.
Fortunately, due to a good business structure and some sound advice from a mentor with a wealth of insolvency experience, Cheryl and her family were able to survive the Voluntary Administration and eventual Liquidation of a much loved family business and move on with their lives.
This experience was the catalyst that encouraged her to pursue a career assisting others facing similar situations.
While her greatest area of expertise is in putting strategies together for business and individuals facing immediate solvency issues, she is passionate in trying to assist business owners in reviewing their structures during profitable times and put measures in place which improve outcomes during times of financial stress.
Cheryl is fervent in her desire to see businesses who go through a restructuring process, supported afterward to ensure they don’t fall into the same old ways again. She has developed strategic alliances with colleague’s who are able to offer this support and expertise. The outcomes for companies which take up this support is greatly improved.
Cheryl has worked with a range of clients in a variety of industries including: